could you go wrong wearing a groovy pair of Cola Cola flare pants?
On Sunday, May 2, 1971, WDRC ran this full-page ad in The
Hartford Courant. All you had to do to look as hip as Dick
McDonough, Jack Miller,
Bob Craig (kneeling), Jim
Harrington, Rod Allen,
Joe Hager (bottom) and their
lady friends was to listen for Captain Coke to say "now
wear this" on the air!