advertisers utilize short musical themes to reinforce their commercial
message. So do radio stations. Employing distinct musical jingles
to punctuate overall programming has been a radio tradition since
the late 1940s. The jingle capital of America is Dallas, though
certain producers have been based in other cities.
chronology of jingle-usage at WDRC is far from complete. Feedback
is welcome. Where known, the actual date the jingle package was
sung and recorded is given. Click on the Big D icons to hear samples.
Date unknown/producer unknown - During the 25th anniversary
weekend special in August, 1985, Frank Holler played this cut. Listen
to his explanation.
Date unknown/producer unknown - This example appears on a 1961
station profile produced for WDRC's New York sales representatives.
Little else is known including how many other cuts (if any) were
part of the package.
October, 1962/Roy Ross Enterprises, Inc. (New
York) - Many stations bought the series used at WDRC, including
WAVZ New Haven and WPRO Providence. Here are
two excerpts from the original demo recorded for KGO San Francisco
in 1960. It included a set of
instrumental jingles with the basic musical signature which were
frequently used as promo backgrounds, or by themselves between records.
January 1965 - Here are four spec cuts that PAMS produced but
WDRC never aired. The lack of reverb and compression suggests these
were produced to give the station a choice in logo and lyric treatments.
January 22, 1965/PAMS
Series#27 (Dallas) - The day before WDRC launched its pop music
format (August 18, 1960), rival WPOP cut its first PAMS jingle package
(Series #14). For the rest of the decade WPOP managed to get first
dibs on most PAMS packages. But Big D bought the company's most
popular series of all: Series #27 - The Jet Set. The "What's
Doing 'Round Connecticut" column of February
7, 1965 says, "New jingles give Big D the modern musical
trademark. Listen you'll see." Later, Big D also bought
PAMS' Beatles Series.
February, 1966/Gwinsound Series #5 (Dallas)
- Tommy Gwinn sold this package to Charlie
Parker. It retained the up-tempo feel, and some of the lyrics,
of PAMS Series #27 but the package was used for a relatively short
1967/Joey Reynolds format
- The precise story behind this package is unclear though it is
generally believed the popular 6-9PM host was involved in its production.
The "What's Doing 'Round Connecticut"
column of May 14, 1967 says, "The name is the same but the
musical signature is new. The new jingles on the Big 'D.' Give a
listen, we know you'll like 'em." Evidently listeners didn't
because they weren't used for long. One exception was the "WDRC
Weather Eye" cut which was used in mid 1967 after Series
#27 was put back into service.
@summer, 1967/PAMS audition sigs for #33 (Dallas) - Clearly,
Charlie Parker was looking for
a new jingle sound in 1967. This demo tape contained an acapella
vocal group demonstrating several possible variations on the WDRC
musical logo for PAMS Series #33 - the Fun Vibrations package,
but the sale was not completed and these cuts were never used.