advertisers utilize short musical themes to reinforce their commercial
message. So do radio stations. Employing distinct musical jingles
to punctuate overall programming has been a radio tradition since
the late 1940s. The jingle capital of America is Dallas, though
certain producers have been based in other cities.
chronology of jingle-usage at WDRC is far from complete. Feedback
is welcome. Where known, the actual date the jingle package was
sung and recorded is given. Click on the Big D icons to hear samples,
including expanded versions (*).
Date unknown/producer unknown - During the 25th anniversary
weekend special in August, 1985, Frank Holler played this cut. Listen
to his explanation.
Date unknown/producer unknown - This example appears on a
1961 station profile produced for WDRC's New York sales representatives.
Little else is known including how many other cuts (if any) were
part of the package.
1962/Roy Ross Enterprises, Inc. (New York) - Many stations bought
the series used at WDRC, including WAVZ New Haven and WPRO Providence.
It included a set of instrumental
jingles with the basic musical signature which were frequently
used as promo backgrounds, or by themselves between records.
22, 1965/PAMS Series#27 (Dallas) - The day before WDRC launched
its pop music format (August 18, 1960), rival WPOP cut its first
PAMS jingle package (Series #14). For the rest of the decade WPOP
managed to get first dibs on most PAMS packages. But Big D bought
the company's most popular series of all: Series #27 - The Jet
Set. The "What's Doing 'Round Connecticut"
column of February 7, 1965 says, "New jingles give Big D
the modern musical trademark. Listen you'll see." Later,
Big D also bought PAMS' Beatles
1966/Gwinsound Series #5 (Dallas) - Tommy Gwinn sold this package
to Charlie Parker. It retained
the up-tempo feel, and some of the lyrics, of PAMS Series #27 but
the package was used for a relatively short time.
1967/Joey Reynolds format
- The precise story behind this package is unclear though it is
generally believed the popular 6-9PM host was involved in its production.
The "What's Doing 'Round Connecticut"
column of May 14, 1967 says, "The name is the same but the
musical signature is new. The new jingles on the Big 'D.' Give a
listen, we know you'll like 'em." Evidently listeners didn't
because they weren't used for long. One exception was the "WDRC
Weather Eye" cut which was used in mid 1967 after Series
#27 was put back into service.
@summer, 1967/PAMS audition sigs for #33 (Dallas) - Clearly,
Charlie Parker was looking for
a new jingle sound in 1967. This demo tape contained an acapella
vocal group demonstrating several possible variations on the WDRC
musical logo for PAMS Series #33 - the Fun Vibrations package,
but the sale was not completed and these cuts were never used.