BIG D still held on to some enviable numbers. PM drive placed Top
Five 18-34 while I was there. By 1980 that all began to change…
AM's started to flail.
In 1978 Bob Steele had a 42.7, followed by Brad Davis with an 11.8.
Was Brad still playing music then? How did his morning show set
the plate for the rest of DRC's day?
In 1978 Brad's show was unlike the rest of the station in that it
was talk intensive. He still played three or four songs an hour.
But it was mostly Brad just being Brad. He and Bob Steele were undeniably
the most recognizable radio personalities in Southern New England.
At Big D you had the unenviable position of replacing a legend.
For 10 years Dick McDonough sat in the afternoon drive chair. Did
you ever meet him, and did you get much listener feedback on the
I knew this question would come up.
Dick was at best, a daunting task. And retrospectively, I had no
place doing so. Mr. McDonough was a smooth, seasoned veteran and
I was a green kid. I felt just awful.
later in 1980, I attended the "WDRC Reject Reunion" Party (dubbed
so, I think by Kenny
Griffin) Dick came up to me and was cordial, warm and quite
complimentary. He lived up to his knick name "The Prince".
no, I don't recall much negative audience reaction. However, I believe
the station as a whole eclipsed the popularity of any one personality
(sans Brad Davis)
and I don't mean that in a negative sense… it's just that the station
was the thing. Not the jock.