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One of the more unusual promotions launched during WDRC's long history was described in a 1956 magzine article.
Broadcasting Telecasting - November 12, 1956, p.124
Broadcasting Telecasting - November 12, 1956, p.124

outside of WDRC mending kit

WDRC's Russ Naughton circa 1958-59

inside of WDRC mending kit

This wasn't the first time WDRC used such giveaways; all of the following were actual matchbooks.

WDRC matchbook cover WDRC matchbook cover WDRC matchbook cover
 
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